Team

Champions for meaningful progress

dentsu Ukraine team

Oleksandr Horokhovskyi

CEO
dentsu Ukraine

Oleksandr Horokhovskyi

CEO
dentsu Ukraine

Mr. Gorokhovsky started his career in advertising in 1992. Six years later he became the head of AITI advertising agency (now Carat Ukraine). Since the establishment of the dentsu Ukraine communication group in 2010, he has been CEO of the company. Under his leadership, in 2016 the group took the No. 1 position in the VRK rating among international advertising holdings and still holds the lead. Over the years of managing the company, Oleksandr Gorokhovsky has formed one of the strongest teams in the Ukrainian media market. In 2016, he was awarded the Trace in Advertising award.

Yehor Likhatskyi

Managing Partner
dentsu Ukraine

Yehor Likhatskyi

Managing Partner
dentsu Ukraine

Managing Partner

Serhii Skachek

Managing Partner
dentsu Ukraine

Serhii Skachek

Managing Partner
dentsu Ukraine

He has over 30 years of experience in the media market. His deep experience in advertising includes the development of long-term buying strategies for all media channels, investment management, and finding relevant trading solutions in the most difficult market situations.

Borys Yakubov

Managing Partner
dentsu Ukraine

Borys Yakubov

Managing Partner
dentsu Ukraine

He has over 25 years of experience in the advertising industry (including the launch of AGB and Mindshare in Ukraine, as well as other projects). He has deep strategic knowledge and analytical skills. In 2006, he joined dentsu Ukraine, becoming an integral part of its transformation from a group of local agencies to the No. 1 communications group in the market.

Oksana Stekhina

CBDO dentsu Ukraine,
moderator of the Future Lab conference

Oksana Stekhina

CBDO dentsu Ukraine,
moderator of the Future Lab conference

Growth driver of dentsu Ukraine, nano-influencer, master of collaborations, and ambassador of the advertising industry. She has been with dentsu Ukraine since 2005, first as a director of the media agency Vizeum Ukraine, and since 2015 as Group Development Director. She focuses on developing new business areas, building relationships with partners, strengthening the company's reputation in the market, and maintaining its long-standing position as No. 1 among communication groups. Since 2014, she has been a permanent moderator of Future Lab, one of the largest marketing conferences.

Volodymyr Fryziuk

Chief Operating Officer
dentsu Ukraine

Volodymyr Fryziuk

Chief Operating Officer
dentsu Ukraine

He has been working in the advertising industry since 2007. Key areas of expertise include customer service, media strategy, planning and media buying. He has developed a direct advertiser service department from scratch on the basis of the largest sales house in Ukraine. Highly motivated, focused on achieving business goals and building long-term relationships with partners.

Maryna Mazarska

CEO
Carat Ukraine

Maryna Mazarska

CEO
Carat Ukraine

Since 1993, she has been managing the advertising business and has extensive experience in almost all categories. Since 2011, she has been managing Carat Ukraine. Key areas of expertise include communication strategy, network management, and relationship management.

Pavlo Taianovskyi

Chief of Transformations
Carat Ukraine

Pavlo Taianovskyi

Chief of Transformations
Carat Ukraine

Since 1996, he has been working in advertising and media strategic planning. He has held senior positions at McCann-Erickson, Universal McCann, and Draft in Ukraine. Since 2008, he has been working at Carat Ukraine. His key expertise includes communication strategy, media strategy, media planning and buying, analytics modeling, forecasting, and development of tools and methodologies. For many years, he has been a headliner at the Future Lab marketing conference. In 2020, he won the Trace in Advertising award as a visionary of the Ukrainian communications market.

Nataliia Papanova

Chief of Media
Carat Ukraine

Nataliia Papanova

Chief of Media
Carat Ukraine

She has been working in the media industry since 2005. Her key area of expertise is managing clients' media investments by creating synergies between strategy, media planning, and buying departments, and building effective teams to develop and implement strategy.

Anna Horkun

CEO
dentsu X Ukraine

Anna Horkun

CEO
dentsu X Ukraine

She started her career in the media industry in 2003. She has been working in the dentsu Ukraine team since 2011, including 4 years heading up Vizeum Ukraine agency. Her key focus is on talent management, building effective teams, and providing the best possible service to clients.

Yuliia Karpushyna

Board member
dentsu Ukraine

Yuliia Karpushyna

CEO
Amplifi Ukraine

She has been working in the advertising business since 2002. In 2013, she merged and headed the buying direction of all media of dentsu Ukraine group as Chief Buying Officer. Since September 2016, she has been the CEO of Amplifi Ukraine.

Veronika Lohvynovska

CEO
Amplifi Ukraine

Veronika Lohvynovska

Digital Buying Director
Amplifi Ukraine

She joined the dentsu Ukraine team in 2009. In 2017, she became Digital Buying Director at Amplifi Ukraine. During her time in this position, she created the digital buying system at dentsu Ukraine and trained more than twenty media and online buying specialists from scratch. She built the process of media services for global Internet clients by international standards.

Hanna Zhukovska

CEO
Isobar Ukraine

Hanna Zhukovska

CEO
Isobar Ukraine

Thousands of successful advertising cases, hundreds of satisfied clients, and several profitable companies are her intermediate result of 20 years in the advertising industry. Since 2006, she has been working in the dentsu Ukraine group, and since 2016 she has been the head of Isobar Ukraine. Under her leadership, the agency has become one of the most recognized in Ukraine, boasting a high level of NPS (customer satisfaction). As CEO, she not only manages Isobar Ukraine but also helps to digitalize clients' companies, increasing the efficiency of their businesses and creating a qualitatively new level of service.

Vitalii Kulko

Digital Innovation Coach
Isobar Ukraine

Vitalii Kulko

Digital Innovation Coach
Isobar Ukraine

He started his career in advertising and creative in 2004, supporting clients in developing advertising campaigns and projects. Since 2010, he has been working at Isobar Ukraine. He has progressed from Production Manager to Digital Innovation Coach and formed the agency's digital content development unit. His expertise lies in developing innovative solutions for clients. In 2015, he founded an initiative for internships and employment of deaf and hard-of-hearing people in advertising and IT, which received awards from international organizations on human rights and accessible work opportunities for people with disabilities.

Iryna Balashova

CEO
iProspect Ukraine

Iryna Balashova

CEO
iProspect Ukraine

She has been working in marketing agencies since 2014. She started her career as a project manager at the Ukrainian Direct Marketing Association, where she organized research on postal logistics and e-commerce markets. She managed projects in the field of inbound and email marketing, participated in the development and promotion of clients' marketing strategies at OSDirect, a marketing communications agency.
Since the founding of iProspect Ukraine, she has held the position of Client Service Director. In 2021, she took on the role of CEO of the agency.

Oleksandra Bulyhina

Director
Amnet Ukraine

Oleksandra Bulyhina

Director
Amnet Ukraine

She has over 15 years of experience in the advertising industry. Prior to joining Amnet Ukraine, she held the position of media director at Advance Digital. AdTech adherent and just a person who exchanged people for technology. Lecturer with experience in media and KPIs.

Illia Rzhondkovskyi

CEO
The Story Lab Ukraine

Illia Rzhondkovskyi

Managing Director
The Story Lab Ukraine

In 2002, he started his career in the media industry. Since 2011, he has been working at dentsu Ukraine, working his way up from the position of New Business Manager to Managing Director at National TV Buying. Since 2014, he has been heading TV Sponsorship at Dentsu Aegis Network Ukraine. Since 2017 - Managing director of The Story lab Ukraine.

Svitlana Stepaniuk

CEO
Posterscope Ukraine

Svitlana Stepaniuk

CEO
Posterscope Ukraine

She has been working in the media industry since 2003. She was one of the founders of the Posterscope Ukraine company, and in 2019 she headed the agency as CEO. Prior to that, she held senior positions in large communications companies, including Vizeum Ukraine as a media director. Key areas of expertise: strategic media buying, media planning, and client service, primarily in the Out-Of-Home sector. She is a facilitating leader and an experienced expert in strategic business consulting, supporting transformational changes in companies.

Oleksii Dotsenko

Strategic Development Director
Posterscope Ukraine

Oleksii Dotsenko

Strategic Development Director
Posterscope Ukraine

Media expert, who has been working in the Out-of-Home industry since 2003: on the behalf of OOH operators and in the ranks of Posterscope Ukraine. He has experience working with the largest advertisers in various fields of activity in complex integrated and non-standard projects. He develops strategic, tactical, and research approaches and solutions in outdoor advertising. He is a member of the IAB Ukraine's technical division and DOOH committee and actively participates in market development processes in terms of efficiency, technology, transparency, and research.

Serhii Borsuk

Managing Director
UMG

Serhii Borsuk

Managing Director
UMG

In 2005, he started his career in the advertising industry. Until 2011 he worked for Carat Ukraine, since 2011 - Head of Client Service at the radio buying agency UMG, which he headed in 2016. His key expertise includes project management, team management, media planning and buying.

Olha Pryvorotska

Director
Media Maker

Olha Pryvorotska

Director
Media Maker

She has been working in the advertising industry since 1992. She started with media planning and buying at the Carat advertising agency. Since 2010, Olga has been the director of Media Press.
Under her leadership, the agency has achieved significant success, establishing itself as the undisputed market leader in Ukraine in the field of media buying. In 2021, the team led by Olga strengthened its expertise and changed the vector of work, becoming a Media Maker agency specializing in PR and influence marketing.

Violetta Skodorova

Chief of Media
Media Maker

Violetta Skodorova

Chief of Media
Media Maker

She has been working in advertising and PR since 2002. She had experience in such companies as Media Direction, and Universal McCann. Since 2010, she has held senior positions at Media Press and dentsu Ukraine. Her key expertise includes communication strategy, and integrated and strategic solutions in media planning and buying. In 2021, Violetta contributed to the transformation and rebranding of the Media Press team, which strengthened its expertise and changed its vector of work, becoming a Media Maker agency specializing in PR and influence marketing.

Volodymyr Yakovenko

Chief Legal Officer
dentsu Ukraine

Volodymyr Yakovenko

Chief Legal Officer
dentsu Ukraine

Since 1998, he has been working in the field of law (he has experience in such institutions as the National Bank of Ukraine), and since 2010 he has been working at dentsu Ukraine. His key competencies include general legal advice, expertise in corporate and tax law, contractual matters, litigation and dispute resolution.

Tetiana Korost

Chief Financial Officer
dentsu Ukraine

Tetiana Korost

Chief Financial Officer
dentsu Ukraine

She has been with dentsu Ukraine since 2010. Before that, she worked in the Mex advertising group, holding senior positions from chief accountant to financial director. Her key areas of expertise include business cash flow management, financial planning, and reporting.

Oleksandr Shkura

CTO / Head of Engineering
dentsu Ukraine

Oleksandr Shkura

CTO / Head of Engineering
dentsu Ukraine

Chief Technology Officer with over 15 years of experience in marketing, advertising, and software solutions development. Key qualifications include information systems management, building architectures for complex IT solutions, software development, project and team management.

Nataliia Statsenko

HR Direсtor
dentsu Ukraine

Nataliia Statsenko

HR Direсtor
dentsu Ukraine

She has been working in HR since 2009 and has experience in international media, FMCG, and logistics companies. Since 2017, she has been HR Director at dentsu Ukraine. Her key expertise includes managing employee engagement and productivity, employer brand development, talent management and development, and recruiting.

Tetiana Yurchenko

PR Director
dentsu Ukraine

Tetiana Yurchenko

PR Director
dentsu Ukraine

She is a media and corporate communications specialist with 7 years of experience in the PR departments of major Ukrainian media companies. For almost 3 years, she headed the press service of the ICTV TV channel, worked at the media company Burda Ukraine (2014), the Inter TV channel (2012), and in consumer marketing at the network communication agency SPN Communications. In 2015, she received a Ph.D. in Social Communications from Taras Shevchenko National University of Kyiv. Since 2017, she has been holding the position of PR Director at dentsu Ukraine.